Top 5 Benefits of Video Marketing

March 24, 2023

We’ve heard the old saying, “a picture is worth a thousand words,” but have you considered how many words a video is worth? In today’s digital age, where our attention spans are shorter than ever, incorporating video content into your marketing strategy is not just beneficial, but essential! 

At SmallCap Communications, we understand how valuable video can be for your company, and in this article, we’ll explore the top five benefits of video marketing – especially when it comes to attracting investor attention.

1. High Engagement: 

When it comes down to engaging your audience, nothing compares to video. In fact, users spend 88% more time on websites with video content. Featuring videos on your website and social media platforms allows you to capture attention and keep it – ultimately increasing user engagement with your content.

2. Increased Conversions: 

Video marketing can dramatically improve conversion rates. According to Wyzowl’s 2020 State of Video Marketing survey, 96% of people have watched explainer videos to learn more about a product or service. Showcasing your company’s product or service through video content can lead to better customer understanding, which translates into higher conversion rates.

3. Improved SEO: 

Search engines love video content. A well-executed video strategy can drastically impact your search engine ranking. In fact, research suggests that websites with video content are 53 times more likely to land on the first page of Google’s search results. This visibility can lead to a significant boost in traffic, where potential investors can discover your company and what you offer.

4. Brand Awareness: 

Video content is a powerful way to increase brand awareness and create an emotional connection with your audience. Viewers retain 95% of a message when watching a video compared to just 10% when reading the same message in text. By integrating video content into your marketing plan, you’re able to resonate with your audience and make your brand more memorable. 

5. Accessibility: 

As the world becomes increasingly globalized, it’s essential that your company’s content is accessible to a wider audience. Video marketing allows your company to more effectively and efficiently reach potential investors who may not speak your language, have varying levels of literacy, or simply prefer a more visual approach to communication.

I’m excited to share that my team at SmallCap Communications is making it easier than ever to incorporate video into your marketing arsenal.

Check out a video that we put together for one of our clients, Sage Potash Corp.:

Here’s Why We Love This Video:

  1.  Short & Sweet – Tells the viewer everything they need to know about your company in under 2 minutes 
  2. Dialed In – Displays key points in text to attract the attention of your audience  
  3. Consumable – Creates an aesthetically please viewing experience that viewers want to watch 
  4. Memorable – Stays in the viewers mind, garnering greater brand awareness and investor confidence

The benefits of video marketing are seemingly endless – from increased engagement and conversion rates to stronger brand awareness and accessibility. 

If you’re struggling with your video production process, let the SmallCap team provide the solutions with professionally curated content designed to engage and influence your investor audience. 

Schedule a complimentary 20-minute video marketing introductory call with our team today to see how we can help you share your story through video.